Crisis Text Line Ireland

Keyword Partners

Become a Keyword Partner

Crisis Text Line is Ireland’s first 24/7 text service for anyone in crisis anytime, anywhere. It’s a place to go if you’re struggling to cope and you need immediate help.

The Crisis Text Line platform will connect texters with a volunteer, who is most likely at home, who has been trained to listen, reassure and guide people from a hot moment to a cool calm.

All conversations are anonymous, unless the texter wants to give their name, and are reviewed in real time by a team of qualified staff supervisors who will support volunteers to listen to and support texters. The platform uses artificial intelligence (AI) to scan the initial messages from texters for keywords to identify those likely to be at immediate risk and prioritise those conversations in the queue.

Crisis Text Line is funded by the Health Service Executive (HSE).

What is a keyword partner?

Crisis Text Line is seeking relevant organizations who would be interested in partnering with us to help rollout the service. A keyword is what texters will send to initiate a conversation with our trained crisis volunteers. E.g. ‘help’. You will be free to choose your own word that makes sense in the context of your audience.

Why become a keyword partner?
  • You will get to offer a valuable service to people who engage with your organization
  • You will receive anonymised data and insights which may help improve your own services
  • You will play an important role in helping to launch a new service for people dealing with mental health issues in Ireland
Next steps:
  • Email with the name of your organization and your interest in becoming a keyword partner
  • Someone from Crisis Text Line will setup a meeting where we can provide additional information on the service and what we do
  • Decide which unique keyword texters should use. Some tips:
    • 7 characters or less
    • Does not autocorrect
    • Organization specific
  • Develop resources to help market the keyword and service to your audience. We can help out here too.
  • Decide on a date where you want to share your keyword with your audience